UX · CONTENT · PERFORMANCE · AI
Made With Mint
Clear thinking for complex digital decisions
Made with Clarity, Care & Mint
Clearer digital experiences don’t happen by accident. They’re shaped with intention, insight, and a calm, precise approach.
I help organisations design better products, content, and services, from user experience and digital strategy to responsible, human-centred AI adoption.
Services
User Experience & Product Design {.services-card}
Design clearer, more human digital experiences.
Identify friction and usability issues through UX audits.
Rework information architecture and flows for intuitive navigation.
Elevate clarity with strong content hierarchy, tone & microcopy.
Create wireframes and product concepts that clarify direction.
Performance & Growth Campaigns {.services-card}
Unlock clearer, more effective digital performance.
Plan campaigns with a performance-led, content-driven approach.
Review SEO/SEM and content performance to identify uplift levers.
Shape paid + organic social strategies that drive meaningful results.
Deliver clear, actionable insights, just the levers that move numbers.
Add one more test test social media and campaigns audience.
Digital & AI Strategy and Roadmaps {.services-card}
Build a smart, aligned plan for where digital and AI go next.
Create digital strategy roadmaps that build momentum & alignment.
Run stakeholder workshops that turn complexity into shared clarity.
Map AI opportunities to uncover practical, high-value use cases.
Design services for AI-enabled experiences that support users.
Assess AI readiness across capability, data and governance.
AI Search & Conversational Design {.services-card}
Design natural, helpful & trustworthy AI experiences.
Craft GPT-powered search and assistant use-case designs.
Develop conversational UI roadmaps and interaction flows.
Apply human-in-the-loop strategies to ensure quality and oversight.
Address bias, safety & ethical frameworks.
Build governance and operating models for sustainable AI adoption.
Case Studies
Real work behind clear, thoughtful digital experiences.
Course Planning with AI
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Self-service course planning. A smarter, simpler experience that guides students with confidence.
UX & Content Review
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Improved navigation & clear structure. A full UX and content audit that unlocked immediate usability gains.
Performance & Growth Campaigns
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Performance review of paid and organic channels to identify uplift levers. Clear recommendations to improve efficiency, targeting, & impact.
Ask Glen Search Bot
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An AI-based search assistant. Natural questions met with clear, immediate, human-centred answers.